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Web analytics involves the collection and analysis of website data. The process provides crucial numerical information on of web page traffic, business performance or possible short comings of the site. The results and conclusions can serve as corner stone for creating and streamlining successful strategy in the future.
Main functions web analytics
- Page traffic analysis
- Visitor behavior analysis
- Trend analysis
- Accessibility and transparency analysis of the site
- Profitability analysis
- Performance measurement
- Online ad campaign analysis